Custom Watch Design — Chattanooga, TN
We turn old clocks, train watches, pocket watches, and dashboard clocks into custom wristwatches.
Learn MoreA Rare Capability
We turn old clocks, train watches, pocket watches, and dashboard clocks into custom wristwatches. This is a rare capability — there is not another store in the region that does what we do with watches.
If you have a timepiece that is too special to let sit in a drawer — a grandfather's pocket watch, a clock from a train car, a dashboard clock from a vintage automobile — we can transform it into something you can wear every day. The history of the original piece becomes part of the new one. Nothing is lost. Everything is worn.
Bring in the piece. Tell us the story. We will help you figure out what it can become.
What We Can Transform
Almost any vintage or antique timepiece can be the starting point. Here are the most common sources we work with.
A grandfather's pocket watch, a railroad grade timepiece, an antique hunter case — the movement and dial that have sat in a drawer for decades become the centerpiece of a wristwatch you can wear every day. The heritage of the original piece is fully preserved in the new one.
Railroad timepieces carry an extraordinary history — built to strict accuracy standards, used to run the country. We convert train watches and railroad clocks into wristwatches that honor that heritage and make it wearable for a new generation.
Vintage automobile dashboard clocks — from classic cars, antique vehicles, or historic machines — can be converted into custom wristwatches. If the clock is connected to a vehicle or an era that matters to you, it can become a watch that carries that story on your wrist.
Old mantel clocks, antique desk clocks, travel clocks, and other vintage timepieces can often yield movements suitable for wristwatch conversion. If you have a clock with a story and you are not sure what can be done with it, bring it in and we will take a look.
Precision & Care
When you bring in a vintage timepiece for conversion, we begin by assessing the movement — its condition, its accuracy potential, and what case configuration will work best. Every conversion is different because every timepiece is different. There is no single template.
We work with you to select a case style that fits the dial and movement while making the watch comfortable and wearable as a daily timepiece. Our goal is always to honor the original piece — its age, its character, its history — while making it something you can actually wear.
This is not restoration work. It is transformation work. The result is a wristwatch that exists nowhere else in the world, built from a timepiece that was already waiting to be worn.
An Alternative to Letting It Sit in a Drawer
A watch is more than a timepiece. For many people, a watch is tied to a memory — a gift from someone they loved, an heirloom passed down, a piece that marked a milestone they will never forget.
When that watch is a pocket watch that no one carries anymore, or a clock that has spent years sitting in storage, the connection to that memory can fade. Custom watch design is a way to restore the connection — to take something that meant something and give it a new form that fits into your life today.
The result is not a copy. It is not a reproduction. It is the original timepiece, in a new form, still keeping time, still carrying its history — now worn every day instead of stored away.
Something No One Else in the Region Offers
We are a locally owned store with an on-site repair shop and more than four decades of combined experience working with watches, clocks, and timepieces of all kinds. Custom watch design is one of the capabilities that sets us apart from every other jeweler and watch shop in the region.
When you visit one of our two locations — at the historic Choo Choo in downtown Chattanooga or on Signal Mountain — you will find a team that genuinely knows watches, genuinely cares about getting things right, and will give you their undivided attention from the moment you walk in.
If you have a timepiece and you are wondering what might be possible, call us. We are happy to take a look and talk through the options. There is no pressure and no obligation — just an honest conversation with people who know what they are talking about.
Have a Timepiece? Let’s Talk About What It Can Become.
Call 423.269.8759 (Chattanooga) or 423.777.5400 (Signal Mountain) to learn more
Have a question for us?
Visit Us in Chattanooga
Call ahead and spend some one on one time with one of our watch experts. We will give you our undivided attention.
Bring It In
Bring in the piece. Tell us the story. We will help you figure out what it can become.